Three points for stable operation of marketing tools

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" As a result, the data becomes large not only vertically (number of customers) but also horizontally (number of items), and frequent actions such as searching and editing may become slow. 3. Security concerns Excel also allows you to set several security features, such as password locks. However, in today's world, where users are becoming increasingly strict about personal information, Excel is not suitable for storing information that could be dangerous if it falls into the hands of malicious individuals, such as attribute information such as family structure or purchasing information.


You also need to be mindful of the security of the location denmark telegram database where you store your Excel files. 4. Data cannot be utilized This is related to point 1, "difficult to share," but even if you want to use it in various departments, there are limitations with Excel. Excel is not a system that is originally intended for sharing, so even if you want to use the analysis results in a policy, you have to start by extracting the data from Excel.


How will the cloud change things? Improvement 1: Easier sharing If data is centrally managed on the cloud, other departments can access the same data. If the system allows you to limit the users who can access the data, the risk of information leaks within the company is reduced. Improvement 2: You can handle data without worrying about the amount of data Cloud systems are designed to handle large amounts of data. They can handle data volumes in the tens of thousands, and many of them also have a function for extracting the data you need, so you can register information without worrying about the amount of data.